If you feel like you’re constantly working but not seeing the business growth you desire, it may be that your mindset is wrong. Very few people realise that a fixed mindset can be incredibly damaging to business and failing to understand the importance of a positive mindset can be fatal.
A common claim by the business owner with a fixed mindset is that they “can handle it” or that they already have the skills – “why should I hire someone else to do a job I am more than capable of?” But while you are busy working in every aspect of the business, you leave no room to take on more – in other words, no room for growth.
When I started my own business in 2006, I had a hand in most parts of the company, from sales and customer service, to strategic support and technical expertise. As we cemented ourselves as a reliable digital marketing agency, we began to be approached by more and more clients.
Now let’s say I had approached my business with a fixed mindset. Unwilling to handover or share my roles, I would have had to turn away clients as I would not have had the time to look after them on top of doing everything else. As a result, Arrow would not have grown and it certainly wouldn’t be where it is today.
Instead, I believe in what we call a growth mindset, which leaves me open to collaboration with staff members and means I have the opportunity to discover and foster new talent within my company. For example, I recently hired a young staff member to help out with social media marketing. While I could have done this myself I understand that this employee, as a digital native, can offer unique insights into social media trends.
The dedication and passion of this young staff member means I am free to spend time working in other areas of the business and can focus on the continued growth of the company. I have embraced the knowledge of my colleague and we are now working in collaboration on a selection of social media marketing campaigns. With our combined expertise, the company is better equipped than ever to grow and to help our clients’ business grow too.
If you think you may be operating your business with a fixed mindset maybe it’s time for a change. Think about whether you’re truly open to new opportunities and consider how optimised your business is for growth. Remember that business owners with growth mindsets are the most successful in the long term.
If you’re still not sure, ask yourself these five questions:
The most successful businesses have leaders who are always looking for new collaborations and investment opportunities. They understand that you must spend money to make money and have clear goals for the future of the company.
Don’t get sucked into a fixed mindset – open yourself and your business to growth and the results will follow.