Your startup is an entrepreneurial venture – a newly emerged, fast growing business aiming to meet a marketplace need by developing a viable business model around a product, service, process or platform. You’re ultimately a company aiming to solve a problem where the solution and success is not guaranteed. A startup is a company designed to scale very quickly, meaning a key attribute for a startup is its ability to grow in a relatively short amount of time. The first initial years of a startup are crucial and determine whether one should preserve with their idea or pivot. It’s essential you understand ways in which you can maximise growth for your startup and be aware of the signs to redevelop your initial idea before it becomes too late to save it.


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